{"id":4484,"date":"2019-12-17T20:06:30","date_gmt":"2019-12-17T20:06:30","guid":{"rendered":"https:\/\/www.sonarworks.com\/soundid-reference\/blog\/?p=4484"},"modified":"2019-12-17T20:06:32","modified_gmt":"2019-12-17T20:06:32","slug":"grammy-winning-borujow-on-the-changing-role-of-the-engineer","status":"publish","type":"post","link":"https:\/\/www.sonarworks.com\/blog\/studio-stories\/grammy-winning-borujow-on-the-changing-role-of-the-engineer","title":{"rendered":"Ariel Borujow on Intuitive Approaches to Mixing and the Changing Role of the Engineer"},"content":{"rendered":"\n<p><strong>New York, New York, December 17, 2019 \u2013<\/strong> Ariel Borujow has made his career on learning how to intuitively understand vibe across a diverse range of musical genres. From his earliest days at New York City hip-hop destination studios Greene St. Recording and Daddy\u2019s House Recording Studio to his more recent work with chart-toppers like Mac Miller and Madonna and electronic music mainstays like Keys n Krates, Moon Boots, Pat Lok, and CID, the Grammy Award-winning mix engineer has developed an approach based on personal connection and mutual artistic enthusiasm that has helped him to reach inside the creative minds of his clients and bring their ideas to life in his mixes. Having worked steadily over the past few decades, Borujow has seen this approach become even more relevant as relationships between mix engineers and artists has changed with the increasing amount of technology at their fingertips which allow them to chase this vibe earlier in the process than previously possible.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"563\" height=\"750\" src=\"https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0158-563x750.jpg?auto=compress%2Cformat\" alt=\"\" class=\"wp-image-4487\" srcset=\"https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0158-563x750.jpg?auto=compress%2Cformat&amp;w=563 563w, https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0158-225x300.jpg?auto=compress%2Cformat&amp;w=225 225w, https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0158-768x1024.jpg?auto=compress%2Cformat&amp;w=768 768w\" sizes=\"(max-width: 563px) 100vw, 563px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Gut instinct<\/strong><\/p>\n\n\n\n<p>Borujow\u2019s artist-first approach comes from the genuine enthusiasm he has for developing these relationships. At the start of each project, he typically has a series of conversations with the artist to establish what vibe they are trying to accomplish. Understanding the intent helps him to know what elements bring to the forefront. \u201cBeing a good mix engineer is being part-sonic psychiatrist and part-conductor of an orchestra,\u201d he said. \u201cYou\u2019re really trying to bring the best emotion out of the artist and let the art dictate how it\u2019s supposed to sound.\u201d<\/p>\n\n\n\n<p>Although building this kind of rapport has always been a part of his process, Borujow is quick to note how much this relationship has changed from when he was first working as an engineer at the tail end of the analog-era in the late 1990s. \u201cBack then you had to book time in a studio to record, and once you had a rough mix you had to book another one to do that mix and you were really starting from scratch when you sat down to mix,\u201d he explains. \u201cNow, since artists are working in the same DAW as you, they\u2019ve created the vibe for you and it\u2019s more about honoring what they\u2019ve made and finding the best way to bring it forward.\u201d\u00a0<\/p>\n\n\n\n<p>Bringing the artist\u2019s intent forward for Borujow means trusting his intuition and choosing the right tools for the job, while ensuring that the latter doesn\u2019t get in the way of the former. \u201cSome people are so dependent on the tools, and to me mixing really isn\u2019t about the technical aspect,\u201d he said. \u201cIt\u2019s all about your feel and gut instinct and ensuring that you\u2019re really listening and are trusting your ears. If you can capture that feel and it comes across on all mediums, then you\u2019ve done a good job.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"750\" height=\"750\" src=\"https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0152-750x750.jpg?auto=compress%2Cformat\" alt=\"\" class=\"wp-image-4488\" srcset=\"https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0152-750x750.jpg?auto=compress%2Cformat&amp;w=750 750w, https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0152-300x300.jpg?auto=compress%2Cformat&amp;w=300 300w, https:\/\/blog-uploads.imgix.net\/2019\/12\/IMG_0152-768x768.jpg?auto=compress%2Cformat&amp;w=768 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Translating the feel<\/strong><\/p>\n\n\n\n<p>Borujow currently does most of his work in Pro Tools from his private studio, using a Slate Raven Desk as well as an Avid S3 16-Channel mixing console. For monitoring, he favors a pair of Yamaha NS10 monitors as well as a pair of Audio-Technica ATH-M50X headphones, both calibrated using Sonarworks\u2019 Reference 4 plugin. Borujow was an early adopter of Reference and sees it as a key part of his setup, that allows him to completely trust what he\u2019s hearing and focus on mixing. \u201cNot having to spend hours and hours in the studio is great, and I\u2019m finishing my mixes in a quarter of the time that it used to take me,\u201d he said. \u201cYou\u2019re only as good as what you hear and the more neutral your room is, the better you\u2019ll be able to do that. I really believe in what they\u2019ve done with Reference because they\u2019ve made it possible for any room to be on par with a professional facility without having to spend thousands of dollars.\u201d\u00a0\u00a0<\/p>\n\n\n\n<p>In addition to using the plugin in his own studio, Borujow says it\u2019s also allowed him to work on-the-go with headphones, saving him valuable time while still giving him the same high-quality results. This also has the added benefit of allowing him to experience his work as many of his new clients do \u2013 as many of them work exclusively in headphones as well \u2013 and ensure that their mixes and chosen vibe will translate regardless. \u201cIt\u2019s one of those things that you definitely need if you\u2019re mixing, and there\u2019s no reason that anyone with a studio shouldn\u2019t have it\u201d he said.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York, New York, December 17, 2019 \u2013 Ariel Borujow has made his career on learning how to intuitively understand vibe across a diverse range of musical genres. From his earliest days at New York City hip-hop destination studios Greene St. Recording and Daddy\u2019s House Recording Studio to his more recent work with chart-toppers like&hellip;<\/p>\n","protected":false},"author":14,"featured_media":4486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","inline_featured_image":false,"seoaic_article_subtitles":[]},"categories":[82],"tags":[167,101,232,234,233,139],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sonarworks Blog - Studio Stories<\/title>\n<meta name=\"description\" content=\"Learn more about how grammy-winning mixing engineer Ariel Borujow grow his carreer to work with A-list stars. 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