{"id":10779,"date":"2025-06-03T09:27:39","date_gmt":"2025-06-03T08:27:39","guid":{"rendered":"https:\/\/www.sonarworks.com\/blog\/?p=10779"},"modified":"2025-06-03T09:32:59","modified_gmt":"2025-06-03T08:32:59","slug":"sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","status":"publish","type":"post","link":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","title":{"rendered":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries"},"content":{"rendered":"\n<p><strong><em>San Francisco, CA, June 2, 2025<\/em><\/strong> \u2013 <a href=\"https:\/\/www.sonarworks.com\/\"><em>Sonarworks<\/em><\/a>, a deep-tech audio innovator transforming the music industry, has been selected as one of the 30 global finalists in the <strong>2025 WIPO Global Awards<\/strong> (Creative Industries category), organized by the <strong>World Intellectual Property Organization (<\/strong><a href=\"https:\/\/www.wipo.int\/en\/web\/awards\/global\/2025\"><strong>WIPO<\/strong><\/a><strong>).<\/strong><\/p>\n\n\n\n<p>The WIPO Global Awards celebrate startups and small to medium-sized enterprises (SMEs) that harness intellectual property (IP) to drive innovation, business growth, and positive societal impact. This year\u2019s edition saw a record <strong>780 applications<\/strong> from <strong>95 countries<\/strong>, with <strong>30 finalists<\/strong> shortlisted by the WIPO Secretariat.<\/p>\n\n\n\n<p><em>\u201cWe\u2019re honored to be selected as one of the finalists for the WIPO Global Awards 2025 &#8211; and proud to be the first company from Latvia to reach this stage.<\/em><\/p>\n\n\n\n<p><em>At Sonarworks, intellectual property is at the core of everything we do. Our patented technologies power products used in over 250,000 studios and trusted by more than 75 Grammy-winning engineers. IP enables us to innovate, protect our market, and license our solutions globally.<\/em><\/p>\n\n\n\n<p><em>This recognition highlights the critical role strong IP plays in scaling deep-tech innovation &#8211;&nbsp; and we\u2019re committed to building on this foundation to shape the future of sound.\u201d<\/em><em><br><\/em><em> \u2014 Helmuts Bems, Co-founder &amp; CEO, Sonarworks<\/em><\/p>\n\n\n\n<p>Finalists were evaluated on the strength and suitability of their business models and IP portfolios, the quality of their international IP strategies, internal IP culture, and their broader impact on society. Sonarworks stood out for its inventive approach to IP within the creative sector, enabling the development and commercialization of advanced audio technologies that address the evolving needs of the music and sound industry.<\/p>\n\n\n\n<p><em>\u201cThe finalists for the WIPO Global Awards exemplify the power of IP in action,\u201d <\/em>said Mr. Marcelo Di Pietro, Director, WIPO Awards Program. \u201c<em>These companies show how creativity and IP rights can be combined to generate tangible benefits \u2013 for their businesses and for the world. We warmly congratulate Sonarworks&nbsp; for reaching this stage.\u201d<\/em><\/p>\n\n\n\n<p><strong>The winners<\/strong> will be announced at the official <strong>WIPO Global Awards Ceremony<\/strong> on <strong>July 11, 2025<\/strong>, during the <strong>66th WIPO General Assembly<\/strong> in <strong>Geneva, Switzerland<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>About Sonarworks<br><a href=\"https:\/\/www.sonarworks.com\/\">Sonarworks<\/a> is an award-winning audio technology innovator, delivering a uniquely perfected sound experience to every music creator and listener. Its patented technologies are used in over 250,000 studios and endorsed by 75+ Grammy-winning engineers who record A-list artists such as Lady Gaga, Madonna, Rihanna, Adele, Coldplay, and many more.<\/p>\n\n\n\n<p>In an ever-evolving world of sound, Sonarworks continues to lead the way, ensuring that every note, beat, and lyric is heard in its purest form. Sonarworks&#8217; technologies power a range of products designed for creators. Among the most popular are <a href=\"https:\/\/www.sonarworks.com\/soundid-reference\">SoundID Reference<\/a>, which delivers consistent reference sound across speakers and headphones, and <a href=\"https:\/\/www.sonarworks.com\/soundid-produce\/voiceai\">SoundID VoiceAI<\/a>, a studio-grade voice and instrument transformer plugin for DAWs that boosts productivity and helps creators stay focused on their creative work.<\/p>\n\n\n\n<p>Sonarworks founders: <a href=\"https:\/\/www.dropbox.com\/scl\/fo\/0tcrh24k9iyngp65e0az3\/h?rlkey=9pj7oonukgdz6u0dkrl5ulrgb&amp;st=stra7xuj&amp;dl=0\">link-&gt;<\/a><\/p>\n\n\n\n<p>Sonarworks logo:<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/hipjmx4ayxmpb0orjhfat\/h?rlkey=965nqb69ap5f329uxk2j839sz&amp;st=qntotwcy&amp;dl=0\"> link-&gt;<\/a><\/p>\n\n\n\n<p>WIPO Global logo:<a href=\"https:\/\/www.dropbox.com\/scl\/fo\/5nc5yh1rmsl9uk8zmv837\/AG80Y2rw4G4RmV6FSCOgF3Y?rlkey=mqmfq4ya3ks1uv6qhcx51jrua&amp;st=o52ewdao&amp;dl=0\"> link-&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>San Francisco, CA, June 2, 2025 \u2013 Sonarworks, a deep-tech audio innovator transforming the music industry, has been selected as one of the 30 global finalists in the 2025 WIPO Global Awards (Creative Industries category), organized by the World Intellectual Property Organization (WIPO). The WIPO Global Awards celebrate startups and small to medium-sized enterprises (SMEs)&hellip;<\/p>\n","protected":false},"author":31,"featured_media":10782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_improvement_type_select":"improve_an_existing","_thumb_yes_seoaic":false,"_frame_yes_seoaic":false,"seoaic_generate_description":"","seoaic_improve_instructions_prompt":"","seoaic_rollback_content_improvement":"","seoaic_idea_thumbnail_generator":"","thumbnail_generated":false,"thumbnail_generate_prompt":"","seoaic_article_description":"","inline_featured_image":false,"seoaic_article_subtitles":[]},"categories":[126],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog<\/title>\n<meta name=\"description\" content=\"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog\" \/>\n<meta property=\"og:description\" content=\"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\" \/>\n<meta property=\"og:site_name\" content=\"Sonarworks Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SoundIDCreate\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-03T08:27:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T08:32:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-uploads.imgix.net\/2025\/06\/Martins_Popelis_Helmuts_Bems_3-edited.jpg?auto=compress%2Cformat\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"744\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Sirma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@soundidcreate\" \/>\n<meta name=\"twitter:site\" content=\"@soundidcreate\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Sirma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\"},\"author\":{\"name\":\"Laura Sirma\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/82f990b78d21358938d1d6ccdf7fc09d\"},\"headline\":\"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries\",\"datePublished\":\"2025-06-03T08:27:39+00:00\",\"dateModified\":\"2025-06-03T08:32:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\"},\"wordCount\":479,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#organization\"},\"articleSection\":[\"News\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\",\"url\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\",\"name\":\"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#website\"},\"datePublished\":\"2025-06-03T08:27:39+00:00\",\"dateModified\":\"2025-06-03T08:32:59+00:00\",\"description\":\"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sonarworks.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.sonarworks.com\/blog\/product-news\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#website\",\"url\":\"https:\/\/www.sonarworks.com\/blog\/\",\"name\":\"Sonarworks Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sonarworks.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#organization\",\"name\":\"Sonarworks Blog\",\"url\":\"https:\/\/www.sonarworks.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog-uploads.imgix.net\/2022\/08\/sonarworks-blog-8.png?auto=compress%2Cformat\",\"contentUrl\":\"https:\/\/blog-uploads.imgix.net\/2022\/08\/sonarworks-blog-8.png?auto=compress%2Cformat\",\"width\":483,\"height\":61,\"caption\":\"Sonarworks Blog\"},\"image\":{\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/soundidcreate\/\",\"https:\/\/www.linkedin.com\/company\/sonarworks\/\",\"https:\/\/www.youtube.com\/@SoundIDCreate\",\"https:\/\/www.tiktok.com\/@soundidcreate\",\"https:\/\/www.facebook.com\/SoundIDCreate\",\"https:\/\/twitter.com\/soundidcreate\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/82f990b78d21358938d1d6ccdf7fc09d\",\"name\":\"Laura Sirma\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3097844d98cd2c75ba7dbe9e0cbf2acf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3097844d98cd2c75ba7dbe9e0cbf2acf?s=96&d=mm&r=g\",\"caption\":\"Laura Sirma\"},\"description\":\"CMO at Sonarworks. With a deep passion for branding, I believe strong brands tell stories more powerfully than anything else. I bring hands-on experience in commercial operations and expertise in branding, 360\u00b0 marketing, product marketing, and digital strategy \u2014 built across advertising agencies, telecom, and the audio tech industry. Outside of work, I recharge through music and nature \u2014 whether I\u2019m DJing, attending concerts and festivals, taking long walks by the sea, or spending quiet time in the garden.\",\"sameAs\":[\"http:\/\/sonarworks.com\",\"https:\/\/www.instagram.com\/sirma.laura\/\",\"https:\/\/lv.linkedin.com\/in\/laura-sirma-91366511\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog","description":"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","og_locale":"en_GB","og_type":"article","og_title":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog","og_description":"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.","og_url":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","og_site_name":"Sonarworks Blog","article_publisher":"https:\/\/www.facebook.com\/SoundIDCreate","article_published_time":"2025-06-03T08:27:39+00:00","article_modified_time":"2025-06-03T08:32:59+00:00","og_image":[{"width":932,"height":744,"url":"https:\/\/blog-uploads.imgix.net\/2025\/06\/Martins_Popelis_Helmuts_Bems_3-edited.jpg?auto=compress%2Cformat","type":"image\/jpeg"}],"author":"Laura Sirma","twitter_card":"summary_large_image","twitter_creator":"@soundidcreate","twitter_site":"@soundidcreate","twitter_misc":{"Written by":"Laura Sirma","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#article","isPartOf":{"@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries"},"author":{"name":"Laura Sirma","@id":"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/82f990b78d21358938d1d6ccdf7fc09d"},"headline":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries","datePublished":"2025-06-03T08:27:39+00:00","dateModified":"2025-06-03T08:32:59+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries"},"wordCount":479,"commentCount":0,"publisher":{"@id":"https:\/\/www.sonarworks.com\/blog\/#organization"},"articleSection":["News"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","url":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries","name":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries - Sonarworks Blog","isPartOf":{"@id":"https:\/\/www.sonarworks.com\/blog\/#website"},"datePublished":"2025-06-03T08:27:39+00:00","dateModified":"2025-06-03T08:32:59+00:00","description":"Sonarworks named a finalist in the 2025 WIPO Global Awards, standing out among 780 innovators for its groundbreaking audio tech and strong IP strategy.","breadcrumb":{"@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sonarworks.com\/blog\/product-news\/sonarworks-named-finalist-in-wipo-global-awards-standing-out-among-780-innovators-from-95-countries#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sonarworks.com\/blog"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.sonarworks.com\/blog\/product-news"},{"@type":"ListItem","position":3,"name":"Sonarworks Named Finalist in WIPO Global Awards, Standing Out Among 780 Innovators from 95 Countries"}]},{"@type":"WebSite","@id":"https:\/\/www.sonarworks.com\/blog\/#website","url":"https:\/\/www.sonarworks.com\/blog\/","name":"Sonarworks Blog","description":"","publisher":{"@id":"https:\/\/www.sonarworks.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sonarworks.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.sonarworks.com\/blog\/#organization","name":"Sonarworks Blog","url":"https:\/\/www.sonarworks.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sonarworks.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog-uploads.imgix.net\/2022\/08\/sonarworks-blog-8.png?auto=compress%2Cformat","contentUrl":"https:\/\/blog-uploads.imgix.net\/2022\/08\/sonarworks-blog-8.png?auto=compress%2Cformat","width":483,"height":61,"caption":"Sonarworks Blog"},"image":{"@id":"https:\/\/www.sonarworks.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/soundidcreate\/","https:\/\/www.linkedin.com\/company\/sonarworks\/","https:\/\/www.youtube.com\/@SoundIDCreate","https:\/\/www.tiktok.com\/@soundidcreate","https:\/\/www.facebook.com\/SoundIDCreate","https:\/\/twitter.com\/soundidcreate"]},{"@type":"Person","@id":"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/82f990b78d21358938d1d6ccdf7fc09d","name":"Laura Sirma","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.sonarworks.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3097844d98cd2c75ba7dbe9e0cbf2acf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3097844d98cd2c75ba7dbe9e0cbf2acf?s=96&d=mm&r=g","caption":"Laura Sirma"},"description":"CMO at Sonarworks. With a deep passion for branding, I believe strong brands tell stories more powerfully than anything else. I bring hands-on experience in commercial operations and expertise in branding, 360\u00b0 marketing, product marketing, and digital strategy \u2014 built across advertising agencies, telecom, and the audio tech industry. Outside of work, I recharge through music and nature \u2014 whether I\u2019m DJing, attending concerts and festivals, taking long walks by the sea, or spending quiet time in the garden.","sameAs":["http:\/\/sonarworks.com","https:\/\/www.instagram.com\/sirma.laura\/","https:\/\/lv.linkedin.com\/in\/laura-sirma-91366511"]}]}},"_links":{"self":[{"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/posts\/10779"}],"collection":[{"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/comments?post=10779"}],"version-history":[{"count":3,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/posts\/10779\/revisions"}],"predecessor-version":[{"id":10784,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/posts\/10779\/revisions\/10784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/media\/10782"}],"wp:attachment":[{"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/media?parent=10779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/categories?post=10779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sonarworks.com\/blog\/wp-json\/wp\/v2\/tags?post=10779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}